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Resources: Domain Names
One of the easiest and most important things one can do in the search engine optimization is to use the most important and relevant keywords in the domain name. Search engines and directories assume the domain name to be of a great importance because this is probably one of not so many places on the web site that can’t be faked, spammed or altered in any other way.
It’s always a good idea to use dashes in your domain name. In fact, some search engines prefer domain names with dashes rather than continuous names without seperated words. For instance, www.history-of-germany.com is better than www.historyofgermany.com . Don’t get frustrated if the yourname.com is already taken – all categories, including .org, .net, .biz, and .us are equally important. If you want to use some keywords in your domain name, make sure you put the most important ones at the beginning.
Getting the most important keywords in your domain name is extremely important. Also, try to buy as many domain names with the relevant keywords as possible. Not only you will have domains which can serve your company anytime, but also you’ll restrict your competitors’ access to the most popular domain names.
 
 
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